Dillard’s
Issue No. 01 / Campaign Deck

Mabel
Davis

Graphic Designer at Dillard’s creating luxury retail visuals, editorial product stories, social campaigns, beauty flatlays, and polished brand-forward design systems.

View Campaigns Contact
Mabeldavis@dillards.com
1600 Cantrell Road, Little Rock AR 72201
Mabel Davis headshot
Art Direction • Social Campaigns • Product Styling • Editorial Layout • Luxury Retail • Adobe Suite • Art Direction • Social Campaigns • Product Styling • Editorial Layout • Luxury Retail • Adobe Suite •

Campaign
Work

Designed as a luxury fashion-brand experience with real campaign categories, mock performance stats, art direction labels, and interactive hover effects.

Campaign 01 / Spring

Spring Collection

Editorial fashion direction with elevated styling, retail CTA language, and social-first pacing.

Role: DesignerTools: Adobe SuiteEngagement +32%
Campaign 02 / Lifestyle

Outdoor Styling

Natural lifestyle merchandising with seasonal color and visual storytelling.

Creative DirectionCTR +18%
Beauty / Flatlay

Everyday Luxury

Beauty essentials arranged for premium product storytelling.

Saves +41%
Fragrance / Gifting

Bloom Edit

Bright product story with luxury fragrance and seasonal color direction.

Role: Designer
Home / Product

Pastel Tabletop

Home goods campaign concept built around color, texture, and gifting.

Reach +29%
Beauty Education

Skincare Proof

Benefit-led product design for beauty retail content.

Conversion +24%
Fashion Product

Statement Footwear

Bold color, texture, and product-focused composition for discovery ads.

Tools: Adobe SuiteEngagement +32%
Luxury Beauty

Gold Detail

Minimal, polished beauty story with strong reflection and luxury finish.

Art Direction
Promotional Design

Buy 2 Get 1

Offer-focused jewelry campaign with concise hierarchy.

Offer Design
Gifting

Rose Edit

Color-blocked giftable product art direction.

Social Ad
Trend Content

Graphic Fashion

Statement apparel with bold youth-culture positioning.

Trend-led

Editorial
Collage

A layered campaign board with overlapping visuals, magazine-style typography, gold accents, and movement.

Dillard’s
Campaign
Series

Social
Mockups

Instagram-style post frames and story concepts so the work feels like a live retail campaign system.

dillards ✔
Spring Collection 2026
♡ ◯ ↗ ⌂

Modern tailoring meets editorial retail design. Shop the new season.

dillards ✔
Beauty Essentials
♡ ◯ ↗ ⌂

Product styling, soft neutrals, and everyday luxury.

NEW
ARRIVALS

SHOP NOW ↑

Case
Study

Portfolio framing that shows concept, execution, and results instead of only pretty images.

Goal

Show range across fashion, beauty, home, product, social content, and retail campaign presentation.

Approach

Use deep green, gold accents, editorial spacing, layered imagery, and clickable navigation for a luxury fashion-brand feel.

Deliverables

Campaign cards, product stories, Instagram post mockups, story slides, campaign labels, and contact page.

Mock Results

Engagement +32%, saves +41%, CTR +18%, conversion +24%, and stronger campaign consistency.